Get the guide to crush it on YouTube in 2025 👉 https://clickhubspot.com/jzi

Episode 659: Sam Parr ( https://x.com/theSamParr ) and Shaan Puri ( https://x.com/ShaanVP ) talk to Jesse Itzler ( https://x.com/JesseItzler ) about how to live an epic life.
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Show Notes:
(0:00) Come into the new year light
(7:56) Hand written letters
(14:03) Identify your B minuses
(20:15) Pick your Misogi
(27:28) 6 mini adventures
(37:38) Add a winning habit
(39:55) Write it down
(49:50) Don't f*cking waste 2025

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Links:
• Jesse Itzler - https://jesseitzler.com/
• Jesse's on MFM episode - • Jesse Itzler's Exact Playbook For Cre...

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Check Out Shaan's Stuff:
Need to hire? You should use the same service Shaan uses to hire developers, designers, & Virtual Assistants → it’s called Shepherd (tell ‘em Shaan sent you): https://bit.ly/SupportShepherd

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Check Out Sam's Stuff:
• Hampton - https://www.joinhampton.com/
• Ideation Bootcamp - https://www.ideationbootcamp.co/
• Copy That - https://copythat.com
• Hampton Wealth Survey - https://joinhampton.com/wealth
• Sam’s List - http://samslist.co/

My First Million is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Production by Arie Desormeaux // Editing by Ezra Bakker Trupiano

0:00 all right it's the end of the year and forget New Year's resolutions we have something much better so in the next hour Jesse ller is coming on and he has 0:06 a entire process for planning a monster 2025 I don't want to play catchup I want 0:12 to attack like now I'm taking control and I'm dominating the year not other 0:19 people taking it away from me Jesse is a incredibly successful guy he started 0:24 ziko coconut water he started a private jet company he sold to Warren Buffett he's an Emmy award-winning rapper got 0:30 four kids he's an ultramarathon or he lived with David goggin if you don't want to learn from this guy something's wrong with you you're broken inside if 0:36 everybody does the three things that we're going to talk about in 2025 and does everything else the same 0:44 at the end of the year if they see me in an airport they're going to bear hug I saw Sean writing like I like take notes 0:50 these are my golden nuggets from this episode These are you know my pen dive halfway through and now you added 20 0:57 winning habits you're Jason borne you're decent board Jesse is amazing he 1:04 tells us this process that he's been doing for the past 25 30 years I'm pretty pumped about it and I think you will be 1:11 [Music] 1:18 too I'm glad to be back man I love your show I love that you got me back as a 1:23 repeat as a repeat offender so let me just start by saying that you know I 1:28 love December I think December and January is are critical months for the 11 or 12 months 1:36 that follow them and as we head into the new year you know the first thing that I do like any business in America when we 1:44 get to the end of the year they close out the year they have review sessions what worked what didn't work you know 1:51 what was successful what wasn't successful they give thems a grade Etc and I found that um a lot of people 1:58 don't do that in their own personal life so I like to take a little inventory in December and just kind of have a little 2:04 review process around how the year went and and and take inventory on my own personal year but like no one taught me 2:11 how to set up my life you know like no one taught me how to like deal with my emails and no one taught me how to 2:17 schedule properly I never like I didn't take a class in school that like hey you're gonna have four kids you're gonna 2:22 get bombarded with emails from from the school with all kinds of appointments and zoom calls that we didn't have back 2:29 then and you know your calendar is going to fill up with other people's requests for your time like how do you want to 2:34 deal with that so you have enough time to do things that you want to do and achieve the goals that you want to do 2:41 within work and outside of work no one taught me that and then layer in children and layer in a wife that works 2:47 in a business as an entrepreneur and like how do you do that so you know like 2:53 I'm a product of trial and era I tried a lot of stuff I didn't grow up with a phone I was scheduling everything on a 2:59 paper calendar for literally 45 years of my life um you know and um and I had a 3:07 figure out like what as my life ebol how to grow with it so I have a pretty cool 3:12 system I'm happy to share it with you guys it's worked really well it's allowed me to to balance a lot of things 3:19 and get a lot of things done and I think it's pretty simple and I will preface it by saying that um you know as you get 3:25 older how old are you guys 35 and 36 right yeah six all right so you got 3:31 another maybe decade before this hits but it will hit and it's inevitable as you get older creating 3:38 newness becomes really hard because you live in routine you 3:44 know and like it gets very comfortable to be to live in routine and really I found that the only way to really 3:51 guarantee that you create newness and newness is important it's important to relationships it's important to your 3:57 momentum and your enthusiasm and your success and your excitement towards 4:02 thing and your growth the only way to create newness I found is the 4:07 planet and or leave room to be spontaneous so I become a really aggressive planner and I feel like a lot 4:15 of us played um life on defense our calendars fill up with other people's 4:20 requests for time like I mentioned Zoom calls weddings appointments school stuff and at the end of the year like you 4:26 don't have a lot to show for it what are the categories I do Family Fitness Finance fun do you have like your own 4:32 like cute acronym uh for your categories well I do my own individual personal 4:37 audits for business with my teams but then from my personal thing Adventure is a category for me I try to look through 4:44 like what kind of Adventures did I have like I said and we'll get into this in a minute you know you want to have something to show for all your hard work 4:51 at the end of the year not your Zoom calls I'm not like yes in October I lit it up on Zoom I'm not doing that I'm 4:59 like oh just I just took a one-on-one trip with my daughter to New York City I just got back so stuff like that I'm 5:05 like really taking inventory on how much time did I spend with my kids you know what did I do well what I do what I have 5:11 to work on in my like I really really do do that and then I try to close out the year and I have a system for closing out 5:18 the year I'll share it with you guys really quickly and like the overall theme of closing out a year and I think 5:23 everyone should take a couple hours to do this I think it builds momentum and I 5:28 think it gives you a little closure around the year whether you had a great year or a bad year it gives you a fresh start for 2025 which I think is is 5:35 really really important and um the theme is I want to come into the new year light I want to feel light and I want to 5:43 get rid of all the email baggage all the to-do list all this I don't want to have a lot of carryover going into the new 5:49 year I want to kind of clean my hands and just be light now this might sound ridiculous it starts in my closet I go 5:56 through my closet I look at all the stuff that's been hanging there for 12 months that I've never worn you know and 6:02 I donate it I get a big bag if if anything is a 5050 do I want to keep it 6:08 or don't want to keep it I just say someone needs this more than me it goes in the Donate box and I start to 6:13 organize my closet so when I walk in I don't have a ton of decisions you might 6:18 see me wearing very a shirts very similar to this because I don't have a lot of options you know I keep what I 6:25 like I get rid of what I don't like and I get super clean my desk I get rid of all the Clutter on my desk I want I 6:32 don't want to walk in and I got stacks of things I got to go through and bills and stuff I get super clean on my desk 6:39 my emails I'm a big hit delete and explode them all at the end of the year guy um but before I do that I put things 6:46 in files I respond to the things that I owe an answer to I delete the stuff that I don't need everything else goes into a 6:52 folder and I try to go in Net Zero into 2025 that's really important I don't 6:58 want to come back back from my vacation January 1 and be sitting with an inbox with 700 emails and just like you know 7:06 just feel like I have to play catchup the first 30 days of the year I don't want to play catchup I want to attack I 7:12 want to attack so I come in I come in naked on my emails I 7:17 unsubscribe I go through all the stuff that I have subscriptions to I unsubscribe I un I delete all the apps 7:25 that I use again just trying to get light you know I get rid of all clear out all the apps I clear out my cars 7:32 make sure that you know have no clutter in there and um I create files for 20125 where you know maybe I I'm still a 7:40 paper guy so I keep records of my medical files I know people have them on digitally but I keep a paper file I 7:46 still get my bills paper I put them in files so but again I I have a system so 7:52 I'm not like playing catchup and um so I come I get super light on all that stuff 7:59 and then I can't recommend this enough I write handwritten letters to the 20 to 8:07 30 people that really impacted me or helped me even you guys man having me on 8:13 you know you might get a thank you note thank there 8 billion people in the world guys thank you too for having me 8:18 on your podcast like you thought of me thank you I write I write in you know a handwritten letter to my suppliers my 8:26 contractors maybe a teacher my son's coaches for football I want to thank them this year you know um with no 8:34 purpose other than really giving like a thank you I've been doing this about that for 30 years when I was 23 years 8:41 old and I had no money and I was sleeping on 18 different couches my entire marketing strategy was I wrote 10 8:48 handwritten letters a day and I mailed I wrote 3,000 letters I'm not even kidding 8:53 and I still to this day do that because it breaks through the Clutter people remember it people read their mail they 9:00 might not read their DMS text slacks and all that stuff but they read their letters that come in the mail and 9:06 there's a different intention I took the time I wrote it I licked the envelope I went to the mailbox I put a stamp on it 9:13 I put it in there like it comes with a lot of love man is a lot different than hitting send on an email are you still 9:19 doing are you still doing all that or I'm not gonna talk about anything I don't do no what I meant is uh I've like 9:26 wanted to send email uh letters to a lot of people and then I'll be like but is there a service 9:32 where I can just type it out and they mail it out for me yeah it doesn't work that 9:39 way he's like are you listening no I I the audio coming 9:44 through I do it by the way I send letters as well but then I like have a stack I have like um a few years ago I 9:50 got some stationary and it like feels good to like write letters to people but every once in a while I'm like I don't feel like writing this is there a 9:56 service and then I'm like what the hell am I doing and so I wasn't sure you're doing yeah you can't Outsource it you 10:03 can't Outsource it you know um as a business owner like I've realized that 10:08 you can't Outsource Soul you know and the DNA of a business is the soul of the 10:15 business the heartbeat of a business you can't Outsource that and customers feel soul and your friends feel soul and when 10:22 you start Outsourcing things that you know for hundreds of years humans have been doing themselves it loses a little 10:30 bit and I found that that twoh hour investment how about this let's do an experiment for your listeners take 10 10:37 envelopes 10 take 10 pieces of paper and take 20 minutes and write a thank you 10:44 note or to your parents to your kids teachers whoever saying hey this year I 10:50 just want to thank you for investing so much time with my kids or whatever you want to write lick the stamp put in an 10:56 envelope and watch the return on investment watch the return on 11:01 investment and I found that um there's nothing like quite like it now that 11:07 might sound ridiculous hokey but I've been do it for 30 years and people still thank me no one gets a letter from you 11:15 like that and doesn't remember or hit you back uh there was a guy who came on by 11:20 the way and he held up he was he does the same thing uh this guy gu spear he's value investor and he held up he goes I 11:27 do this but he's like why did I start because I went to um The Berkshire hathway Summit and I went to this event 11:33 and then he goes afterwards here's what I got in the mail it was a letter Warren Buffett had written him a letter it was two seconds it was guy thank you for 11:40 coming really appreciate you being there sign Warren and he goes if Warren Buffett is doing this I can do this too 11:46 I get one from Coach K I know you're a Duke guy I get one from Coach K every year check this out look at this let 11:51 show you guys something this all of these 11:57 letters all of these letters and there's I have boxes of these all of these 12:03 letters check this out these are all letters that I got this year I've read them all I keep them all 12:10 in this box and at the end of the year it's going in a thing and then I'm starting a new box that's gonna say 12:16 2025 because I've been talking about this for a long time and um you know I'm 12:22 in a really unique spot I'm in a business where people write me letters you want to talk about finding your 12:28 mission imagine waking up going to your mailbox 12:33 and and and to to letters of people thanking you for you know sharing best practices or you know helping whatever 12:42 it is what a what a gift right what a freaking 12:47 gift if if everybody does the three things that we're GNA talk 12:52 about in the next 20 minutes in 2025 and does everything else the same 13:00 that they did in 2024 at the end of the year if they see me in an airport they're going to be hug me because 13:06 they're going to be like that was so easy and I can't believe how much better my life just got that's what we're going 13:12 to cover hey guys so a huge part of the growth of this podcast is thanks to our 13:18 presence on YouTube and without YouTube I don't think we'd be as big as we are now and it's all because of you guys for 13:25 watching we see you in the comments even the negative ones it def really bothers me but I read all of them and we see how 13:31 powerful this platform is for growing an audience well if you're planning for the next year and you're thinking about 13:36 investing in a YouTube strategy for your business then you have to check out this new guide from HubSpot it covers 13:43 everything you need so building a Content strategy it covers understanding the YouTube algorithm and how to 13:48 leverage SEO tactics and then it also talks about the different content types and examples to create engaging content 13:55 so don't miss out grab the guide and set yourself up for success next year now 14:00 let's get back to the episode so the first thing is is closing out the year getting light doing all 14:07 those things you know to get light writing handwritten letters and then the the other thing that I do is I I try to 14:15 identify like what I want to fix going into next year because you know like 14:21 everybody wants to be a 10 out of 10 no one signed up to be an 8 out of 10 the 80 you know a B minus everybody wants to 14:28 be as close to they a 10 out of 10 but if you have certain things that are broken even if you make a bazillion 14:34 dollars and your business goes up 50% and your crazy growth you're never going to be a 10 out of 10 if like the 14:41 marriage is broken you know something is wrong whatever so what I always tell 14:46 people to do is imagine you guys had you guys can do this right now imagine you had a big 14:52 blender and in the blender you put all the buckets Sam that you were just talking about all the buckets in your 14:58 life into the blender your finances your health your weight your relationships where you live like everything going on 15:05 in your life put it in a blender shake it up and then on a one to 15:10 10 with 10 being like the ultimate in happiness and one being Rock Bottom like 15:17 again what's your number your weight your relationships your work your finances you put it all in your shake 15:23 are you a seven are you a five you don't have to tell me are you an eight are you what like what are you now what I love 15:29 about that exercise is immediately your brain goes to a 10 and then the two or 15:34 three things that are bothering you pop in your head like crystal clear and take that number down so maybe it was like oh 15:41 my finances aren't there or like I hate my job or things aren't great in my whatever came into your head those are 15:47 the things you got to work on they're not going to magically get better like you don't just like oh you know like my 15:54 my relationship stinks it just like magically get better you got to work on it and did anything pop into your guys 16:00 head right away yeah so I I put it all in the blender I got to an eight and a 16:06 half and right away you're you're right I started at a 10: because I'm I'm happy right and then I said 16:11 well I do the weight's got to come down a little bit all right the weight's got to come down a little bit so that's that's a point off you're not I want to 16:17 have healthy habits that I'm proud of and then the second one was um you know 16:23 I I think I'm really good at this content thing I love making content but I'm still spending way too much of my time in my business is and I I really 16:30 want to make that shift from operator to Creator and i' i' made I've made good progress but I'm not all the way where I want to be there I had a six I had a 16:37 daughter and I'm loving being a father and she's fantastic that's a 10 finances 16:42 I did really well that's a 10 but I'm bombarded with inbound messages and I 16:48 don't have a system to where I'm saying no to 10 minutes at a time uh the 16:54 10-minute time requests and contact switching is ruining my life it feels like I can't get in the flow so I'm 17:00 going to give my give it a six okay a six overall yeah because the 17:06 context switching it like I get so much joy being in the flow of something and I 17:12 both a combination of lack of system and addiction to social media and text and all that [ __ ] it's brought me down a 17:20 whole bunch you know two thoughts one when you're doing the exercise there's no comparison against anybody else so 17:27 like you know if you are comfortable with the money you're making or whatever you're not comparing yourself to Buffet 17:32 it's like you know I'm comfortable where I am you're never going to win the comparison game because there's always 17:38 gonna be someone so that's one thing just to think about and then you know not to knock you at all Sam I think that 17:44 was super honest of you but like for anybody out there that was a six if like if my son comes home with a 60 on a test 17:50 it's an F yeah no but I'm agreeing with you like it it it brought me down a lot but the good thing is it's all fixable 17:56 and you have to identify it and like look I'm not here to be a therapist or preach all I'm saying is knowing what 18:02 those things that are that need a little bit of help and if it's your weight you know then just in 2025 be like you know 18:08 what man everything's clicking I'm gonna address this I'm just GNA be a little that's all you know so but but you have 18:15 to my point is for the listener like you got to identify it because if you don't 18:22 it just keeps compounding and and then you're playing it's just harder to like 18:27 catch up when it's compounding so you close out the year you get light you clean the closet clean the desk clean 18:32 the cars you email bankruptcy you get the files you write the handwritten 18:37 letters you give thanks you do the blender exercise you identify the two or three shifts I'm trying to make that is 18:43 that clo is that how you close out the year or is there anything else to that a personal review and just to make it 18:48 super practical are you like writing this down are you just thinking about it do you say it out loud do you do this 18:54 with somebody else do you look at your calendar how do you even go back through the could you just give us like if I wanted to say down an hour after this 18:59 cuz I'm so pumped after this episode I wanted to go do this can you just give me the like kind of the a little more 19:05 detailed instruction on how I would do it well I get really excited about getting light like you know so I don't 19:11 have to write anything down to clean up clean my closet and my desk and my emails like that's all just something that like you know you feel accomplished 19:18 when you do that and we're doing all the other stuff anyway we're we're we have businesses we're doing all this but you 19:24 just feel really good about yourself as far as like handwritten letters I do make a list I keep it every year of like 19:31 kind of just man I just think about like what podcast were I on for me was I on 19:36 who really went above and beyond for me this year or my kids or my family you know I had a I went on a trip to to 19:43 Africa we had a great tour guide um I had a gentleman in Kenya that ran with me every day to to like chaperon me 19:50 through the jungle I'm GNA understand him and like just that kind of stuff and I don't want anything for it just makes 19:55 me feel good and I know it probably makes them feel good so I do all that and then I and then like again you just 20:02 took that exercise took 30 seconds to identify what we got to work on and then I just make a me a mental note about it 20:09 like you know I want to get better at it this whole process we're talking about it's like super fast all right so that's 20:16 the first thing the second thing I do is I have a planning system that I've been using that I I 20:23 swear by it's there's three steps and this is what I was talking about if you do these three things you going to bear 20:29 hug me very simple so the first thing that I do is um there's an old Japanese 20:35 ritual called the misogi and we took we took the liberty to tweak the exact definition of it it 20:43 but but the way we look at it is that the the concept around a misogi is every 20:49 year you do one big year defining thing so again at the end of the the year even 20:55 though you're busy with all this stuff you have one year defining thing thing that to really show for your time over 21:02 the 365 so for example like two years ago and this is big I rode my bike 21:07 Across America last year I did rim to rim to rim with some friends in 2015 I 21:12 launched a book living with the seal 2017 I launched a company called 2929 21:18 like every year going back literally like you know 20 years ago I can name 21:25 like the one thing that I did that was really really year Define so at the beginning of the year I just I might not 21:31 have that idea and that could be like I'm going to launch a podcast I'm going to quit smoking I'm going to run my first marathon you know but like what is 21:39 that one thing that you're gonna look back to someone says was your I was unbelievable man I roll my freaking bike 21:45 across the country I ran the New York Marathon this year you know I think that's really really important now a 21:53 it's important because like you want to have somebody to show for it but D um 21:59 I find when you have something on the calendar a goal something like that you're something that you're working 22:05 towards um that's challenging you you show up at work and 22:13 at home completely different you show up completely different a if I'm running a 22:19 New York Marathon Sam I now have to say no to the things that that I don't have 22:25 the time to give people because I got to train I'm adding you know hours of training in so not now you have a 22:30 vehicle to say no to things but B you know have something that you're looking forward to one of the books that I read 22:35 this last year I think it was Michael something uh Easter maybe uh the Comfort crisis and he talked about the misogi I 22:41 had one it was a 50- mile race and the the the Mogi was uh you have a 50% chance of failing uh I ended up uh uh 22:49 hurting my achilles really badly and I was like [ __ ] so I I failed uh and it was awesome though have something look 22:55 forward I'm picking a new one now um yeah but you didn't fail Sam you just didn't finish yeah yeah yeah yeah but 23:02 but it was hard ass work and it was awesome it felt great to have that on the calendar yeah but what you did was 23:09 amazing you're saying I'm gonna go double the longest run I've ever done in my life okay I'm gonna do an 23:16 ultramarathon on top of everything I I have going on I'm gonna challenge myself it may or may not work that that's not 23:23 an F I mean that's an a an adventure you just didn't finish it I mean not 23:28 everything we do is going to work I've had businesses that have failed races that I have dnfs but I love that you put 23:34 it on your calendar look my kids I have four kids 15 10 10 and nine all right 23:42 you know what they're talking about right now they're talking about that we're going skiing in two weeks so 23:48 they're going to school and I'm like guys two more weeks of school then we're going skiing because that's on their 23:54 calendar it's helping them go through school focused lock in because they know 23:59 they're going to get this reward winter vacation coming up adults are the same 24:05 way like I'm willing to go work really hard if I know I have a vacation coming up or a race that I'm gonna do or 24:11 something that I'm excited about so having one big year defining thing really important do you know what yours 24:17 is going to be for 25 I don't I don't and that's okay but I know that I'm gonna have one and what it does is it 24:24 also like opens up my mind to Adventure which Mogi do you look back out on most fondly uh if you look back you know 10 24:31 years or so I did a race called Ultram man which is a 6.2 mile Open Water Swim 24:39 a 275 mile bike and a 52 mile run and I 24:45 I I was insanely I was going to defer to the following year two weeks before the 24:50 race because I didn't I had swam at all I I didn't I didn't have a wet suit and 24:57 the water was 57 degree so I called it my friend who's a coach and I'm like you know listen I haven't been training at 25:03 all zero and there's no I don't think I can do this and I'm thinking about 25:08 deferring thinking he's going to be like of course defer train so you don't get 25:14 hurt and he was like absolutely not the challenge is going to be you know if you 25:19 train for a year you're gonna be able to do it you have no idea if you're going to do it dude a six a six mile swim 25:26 alone would take like three and a half hours right or if you're a bad swimmer like me five but yeah and also like 57 25:33 degree Waters is I I did a a marathon 57 degre it was horrible or Tron it was awful Sam I 25:41 showed up at the event and I jumped into the water the day before and my I I 25:47 literally like my face hit the water and it was like you're like I'm out out I'm 25:52 done it's like it's like it's like getting punched in the nose like for the first time when you want a box you're like this sucks dude I don't I don't to 25:58 do this but I finished it I finished it and um you know when I was going through 26:05 this event those th those kind of challenges it's really important to break things into digestible 26:11 bikes if you're starting a business you want to put things into digestible bikes so when I started Marquee jaet if they 26:17 would have said you need FAA approval Department of Transportation approval build a sales team raise my I like I'm 26:24 was a kidy pool attendant for you what are you talking about I mean what what did you say the first thing I needed was 26:29 FAA approval well there's got to be a lawyer that does that specializes in that let me get got that guy got what 26:36 was the second thing we need like so it was the same thing here I got to swim 10 six miles impossible can I swim to that 26:43 to the next to the buoy yes can I swim buoy to buoy yes so let me just break 26:50 this down into 40 buoy to buoy swins because I can let me break the I can run 26:55 for seven minutes forever so let me run for seven minutes walk for three and 27:00 just repeat that cycle and that that's sort of how I attacked it in any event we pick a Mogi all right so I don't know 27:07 what mine is yet Sean for next year but I know I'm gonna have one and just for 27:12 the listeners you know just the notion of like yeah you know what I want to have something on my calendar now you 27:19 like you've like reprogrammed your brain to just be aware of Adventure and that's 27:25 already a step in the right direction if you're head down in work the second thing I do is something that 27:31 I've named after my friend Kevin I call it Kevin's rule Kevin and I were took our our children his daughter and my son 27:38 my son was eight at the time I think his daughter was nine to Mount Washington in the winter it was it was like minus 30 27:46 with the windshield and we have a minus 40 sleeping bag we're sleeping in the snow it's insane and we're camping out 27:53 overnight and I'm like Kevin he's a police officer in New York I'm like there's eight billion people in the 28:00 world we're the only four people in the middle of Mount Washington man this is 28:06 amazing I'm like you know how often do you do stuff like this and he lights up he's like oh he's like every other month 28:15 I do something one day or one weekend that I normally wouldn't have done I'm 28:20 like what are you talking about he's like oh instead of like watching the Georgia football game I'll take my kids 28:25 fishing I'll come to Mt one house go visit my my college friends I'm like well why he goes well if I can't take 28:33 one day every eight weeks to do something like my work life is is at is 28:39 out of balance but if I do that I'll have six little Min Adventures a year 28:46 I'm like yeah he's like well how H how old are you well if you're 35 Sean you live to be let's say you live to be 85 28:53 that's 50 years if you do those two things I just said you'll have 50 year 28:59 defining things and 300 mini Adventures that's an insane 29:06 life that's an insane life at the end of the day if I have 50 Ultram man kind of 29:13 things and 300 mini Adventures just because I managed my clock right like I 29:20 won life do your mini adventures and your M like do they stack to where it's 29:25 like well I already did the Ultra Man what's like the ultra Ultra Man like are you trying to one up them each time not 29:32 at all I'm just looking for things that that excite me um so this actually this 29:38 year I do have a it's not challenging enough for me to consider it like a 29:44 misogi but I'm going on a a tour of the world's best saas in Finland with 12 29:49 friends so we're going for 10 days we're hitting 30 30 plus saunas over the 29:55 course of 12 Days in in in Finland and you know so that is my a big thing for 30:04 2025 hey real quick if you're liking this episode with Jesse you got to listen to the first one we did with him it's a story of how he built his fortune 30:11 his first business how he failed and then ultimately a mentor stepped in and gave him some some tough love let's say 30:17 and turned his life around uh he tells a story about how he started a private jet company ended up selling that to Warren Buffett there's a Matt Damon cameo in it 30:24 crazy stories from this guy he also brainstormed business ideas of what he would do if he was young and needed to 30:30 build a fortune from scratch again so go check that out it's episode number 504 you can either Google it or in the show 30:36 notes below we're going to put a link to it and also at the end of this episode we are giving away a few thousand dolls 30:41 of his big ass calendar the one that he uses to plan his 2025 we say the code at the end of this episode so listen to 30:47 that and then you can go and get one of those for free all right back to the episode so if I'm getting this right the 30:53 misogi is more of a challenge something that excites you something that it's a 30:58 big adventure it's year defining and you have the you'll get the fun of progress 31:03 along the way as you make progress you'll get the anticipation and then you'll get the year defining a sense of accomplishment whether you win or just 31:10 you did it um and then the adventures are more about is that just more about non- routine so just kind of making sure 31:17 you are not just every Saturday we go here every Sunday we do this with my kids and just shaking up the routine 31:23 with something fun it doesn't have to be super challenging but is that the right way to think about those absolutely it's it's non routine it's planning Adventure 31:30 planning newness it's prioritizing yourself and it's not it's it's playing 31:36 life on offense it's not letting your calendar fill up you know look if we just sit back it's going to be weddings 31:43 meetings conferences appointments and just like what are we do what are we 31:48 doing how many of those things are uh Jessie by himself or with buddies or 31:54 Jessie like the family um I love I love to do things 31:59 with with my friends I love to do things with my family I treat my family stuff 32:04 differently so I also plan family trips but you know um I have the luxury of 32:10 time you know people talk about rich and and the first thing that comes into your 32:15 head is like money obviously and that is important and clearly that's an important part of being rich but there 32:22 are so many buckets of Rich are you spiritually Rich are you time 32:28 Rich I'm insanely Tim Rich right now 32:34 which I think is the most important thing especially in your 50s I'm insanely Tim Rich so I can I have the 32:42 luxury of doing things spontaneously when I want Etc I'm 32:49 spiritually Rich I'm socially Rich if we did a little sidebar here because the three of us are all lucky to 32:57 be in a a position where we don't have to work we could all we could just spend all year training for you know an MMA 33:03 fight an amateur MMA fight or whatever it is but I think a lot of people who listen to that you know may not be at that you know they still have the job 33:10 they still have whatever the the you know the day-to-day responsibilities so could you take you know 30 seconds to sort of speak to like how you would 33:16 maybe is there any difference in how you would approach it you know the Mogi or the adventures if somebody's not like 33:21 you know financially free where their their calendar is Theirs to do whatever they want with listen I have been doing 33:27 this since my journey was insane it was crazy my 20s were were spent on couches 33:35 friends Apartments you know um just trying to like figure it out pay my rent 33:41 you know all that stuff but I was still so rich with Adventure every year I 33:46 would go to the Coney Island Polar Plunge on New Year's you know what it cost a subway token subway token you 33:53 know what it cost to do the trip to Mount Washington with my kids $18 to park we live in a country that offers 34:00 the most insane rivers mountains national parks oceans hikes strings I 34:09 mean conferences like you could fill up your life with 34:14 Adventure I should write a book filling up your life on adventure you know for under $400 a year because you can do it 34:22 now so you know I I understand that obviously M can be bigger and it's easier for me and that's true 34:28 but you know I've been doing these things for for a long time I just took my son to the Polar Plunge at Lake laner 34:34 here in Georgia um you know um there's just so much stuff that you could do 34:39 that again is outside of the norm right you know people think like you don't have to 34:45 climb Mount Everest to feel like you've accomplished something you have to just 34:50 get out there and do something that makes you proud of you you know there's 34:56 a there's a great story uh you do you know ber Brown so she she has this great 35:01 story she tells about like her daughter going to like a swim meat and she was scared to do like the swim swim beat she 35:08 was like I'm not going to do well you know I'm scared I'm scared to even just swim blah blah blah and she she talks 35:14 about how you know her daughter after the swim meat you know she lost the race she maybe got like you know whatever she 35:19 wasn't didn't do so well she got out she was feeling kind of bummed and BR Brown's quote is like you know winning 35:26 isn't winning isn't always about getting first place sometimes winning is just getting off the block and getting wet 35:31 and uh like you know you jumped off the blocks and you got wet like that's a huge win you you you have become a more 35:37 Brave person by having done that and I think there's uh there's something to that cuz you know when I hear about the 35:42 Ultramar uh Ultraman races and stuff like that I'm like ah yeah that's a so far from where I am but at the same time 35:49 when I heard this ber Brown quote about sometimes winning is just getting off the block and getting wet that changed my perspective I started doing a lot 35:54 more stuff cuz I changed what winning meant also so Sean like I think a lot of people listen to this stuff and they're 36:00 like oh Jesse's into fitness [ __ ] and you know I'm also into uh I like weightlifting things like that and I 36:05 think they like say like well I need to go and do a marathon or a long race 36:11 that's not true I think that you can do things that fit your interest significantly more because like he's got 36:17 a hat that says all day running running is your passion like I don't think you have to necessarily do something that falls into that endurance category or 36:24 whatever is popular I want to this year Sam I want to go to one of those silent Retreats where you sit in a dark room 36:30 for two or three days but listen we're going into a new year all right and I'm 36:36 giving suggestions and I recognize that everyone is in a different has a different Dynamic time is different 36:43 finances are different but I what what I love to get out of this call is I just 36:48 want to fire people up for the opportunity that we all have to have an incredible 36:54 2025 you know go Master something go learn a language you know go learn a certain skill go 37:02 volunteer you know do something that makes you proud of yourself at the end of 2025 do something that makes you feel 37:09 accomplished and proud of yourself at 2025 now I'm not saying go ride your 37:15 bike Across America just because I did that no not at all but do something that 37:20 you look back on the Year and be like this was this was amazing you know and 37:25 I'm just saying that there's a lot of things that don't cost money if you're intentional if you schedule it which 37:32 we'll get to in a second and you play a little bit of offense so misoji Kevin's rule the third 37:38 thing that I do is very simple you know I found this works a lot better for me than New Year's resolutions and maybe 37:45 maybe different for other people but rather than doing all these goals and stuff which I never accomplish um I very 37:52 simply every quarter I add a winning habit in my life 37:57 for so for example like I I don't drink enough water I'm going to drink 100 ounces of water you know um as a new 38:06 habit I'm never GNA be late to a meeting I'm gonna add a 10- minute a day meditation practice you know I I I don't 38:12 know but like what habit did you add last quarter this is crazy but like I'm so 38:17 inflexible and I found uh something on YouTube that was like physically inflexible I can't even touch my knees 38:24 you know so I found something that's like five extra exercises you should do before you have a cup of coffee like 38:29 first thing you do when you wake up so I've been doing these five stretches it takes six minutes pretty much every day 38:36 and um I could send you guys the link they're really easy so that but but my point is we we are a product of winning 38:44 habits winning routines and a winning mindset that's what we all want we want to have winning routines winning habits 38:51 and a winning mindset and by layering in imagine if you do that let's let's just 38:57 say we took a fiveyear look on life my life's going to radically change in five years I have a 15-year-old son he'll be 39:03 at College my my kid my little boys now they're going to be in high school like 39:09 I like to look at things in fiveyear Windows because you like if your parents are in the are elderly they might not be 39:15 here in five years like mine mine were five years ago mine aren't now like your 39:20 life changes freaking like this got to think about this stuff and imagine in 39:27 five years you just did the three things that I said you had five insane experiences you added 30 manyi 39:36 Adventures that you wouldn't have had by taking a you know six days of 365 a year 39:42 I mean come on man and now you added you know you added 20 winning habits you're 39:48 [ __ ] Jason Bourne you're Jason B and like this is not difficult well so 39:56 uh all this stuff I'm like this is badass okay tell me how you plan it and how you actually put it in practice 40:02 you're saying like you're a you're a product of your habits and things like that what's the habit of planning and 40:08 like thinking of these things and actually getting them on the calendar or whatever so I don't know you know people listening this audio or video but this 40:14 is my entire 2025 if you're not on YouTube he's holding up the big ass calendar so so I as soon as I know I 40:22 have something I for me I put it on my on my calendar on paper I write it down 40:28 now there's a lot of research around writing it down versus putting it in your phone goals that are written down 40:33 versus you know there's a ton of research around that but as soon as I have any of these trips I put it down I 40:40 put all my big events for the year down immediately last day of school first day of school if you have kids first day of 40:46 camp if they go to Camp last day of camp famp spring break trips date nights with my wife every um I take a a quarterly um 40:55 station or trip with my wife my wife and I have our own little system we have a date night once a week Wednesdays and 41:01 then every quarter we try to plan something together could be a like we're going to New York next week but it could 41:07 be just we're gonna have an overnight station here but we try to make sure we have four year date nights as much as we 41:15 can family dinners and then the rest is just family trips dude you travel a lot I travel a lot but I put it on my 41:21 calendar because once it's in my calendar now I have permission to say no uh wish I could go to dinner with you 41:28 guys but I'm actually um I'm camping out with my kids that weekend like now I'm 41:34 taking control and I'm dominating the year not other people taking it away 41:40 from me right well you can laugh about it but I'm dead serious I'm laughing because I think 41:45 it's cool you know that experiment where they take a jar and they're like all right you have these rocks in these sand F put them in the put as much as you can 41:52 in the jar and basically if you put the sand in first you can't put any of the rocks in right cuz all the little meetings and appointments and zoom calls 41:58 and everything else takes up all the space versus if you put the rocks in first and then you could pour as much 42:03 sand will fit all the way around it that's basically kind of like the the model of what you're doing you're basically saying I'm going to put all 42:09 the [ __ ] I really want to be intentional about the life experiences I'm going to remember with the people I care about I'm going to put those on the calendar 42:14 first and then I'll let all the little knick-knack appointments fill in around that where there's still space and if I 42:20 do it the other way like most people do where you say yeah yeah like when I have time then I'm going to do something 42:25 great and then they never have time and nothing ever happens rocks never get in exactly and the reason why guys I like 42:30 to have this on one big visual like look at all 365 days on one page the reason 42:38 why I like to do that is a I'm visual like I need to see it you know we're all we all kind of think in pictures and we 42:44 think visually but now two two things one I can see where my gaps are I can 42:51 see where my gaps are where I have more time available and not two I can track 42:58 towards my goals so much better than versus like if they live you know in my phone and I use my phone for my 43:04 appointment Zoom calls and all that stuff but I don't like scrolling through it to be like oh my marathon and I'm 43:10 scrolling all the way to November I like to see it like oh I have this many days 43:15 it's like the road map is visual so for you know to have it all on one big calendar is is really helpful and I'm 43:23 super spontaneous you know I know that I look if you don't plan it it probably 43:29 won't happen so knowing that after being on Earth for five and a half decades 43:36 what do I do I want to plan as much as I can I want to get in front of it so I sit with my wife We sync up all of our 43:42 stuff you know in 2025 we're going to like I said I'm going to Finland we have a trip to Japan we're going to Greece 43:49 you know we we have put all this down on our C my 2025 is already mapped out and 43:55 it's insane all I have to do is follow the script now yours might not be as as 44:02 you know wild as mine um but the point 44:07 is you can troll it and you can map out this incredible year do you but do are 44:12 you picking those quarterly habits as well as those mini Adventures I'm not I'm not because I'm open I'm always 44:17 listening to people and and when I was when I had Marquee jet which is a company that I had I started with my 44:24 partner when I was I don't know 29 30 years old um my dad owned the plumbing 44:30 supply house I had no relationship with money we never talked about it I had no 44:36 business experience I didn't know [ __ ] and all of a sudden I had this private 44:42 jet company we're flying 3,000 of the who who of Pop Culture CEOs top CEOs 44:49 athletes entertainers and I'm getting access to these people and I'm really 44:55 curious I'm 30 years years old and anytime I had a minute with anybody at 45:01 the airport if I was visiting a customer client I would say to them like I want to know how they live the rich like you 45:07 mentioned people here might not be well they might be one day who's going to tell them how to do where do you vacation what do you do with your money 45:14 what time do you go to bed how many newspapers do you read I want to know it all I want to know the best habits and 45:21 routines and mindset from the best people on the planet and I became sponge 45:28 and I remember asking this guy sitting down with this guy I'm not gonna say his first name is James he was insanely 45:34 wealthy I'm 30 I'm like nothing and I I asked him I said James how do you live 45:40 rich and he's like he sent to me I read and he you walk me through his through his day and where he vacations and what 45:46 he does with his money and how much gold he has buried in his backyard and all this [ __ ] never forgot it one thing that 45:52 he said to me one thing he said to me he goes and I take three hours a day for 45:58 myself and I'm I can never do that there don't no it's cumulative I'm like well what does that look like you James he 46:05 like I might take a 30 minute son in the morning I might take a little time at lunch to read go for a walk work out da 46:12 d da the end of the day it's about three hours a day for myself and I I was like 46:17 since then I'm like and I was like why and he was like well you know if you 46:23 check the ubbox you show up as a parent husband been CEO boss employee so much 46:30 better you don't resent your wife or your husband or your partner for taking away time of the things you want to do 46:36 all this stuff long story short I started taking two or three hours a day 46:41 right after that me I'm like they worked for him I'm not gonna wait till I have a bazillion dollars I'm gonna do it now so 46:47 time Rich something that we talked about earlier doesn't mean you have to be rich to be Tim Rich you have to be organized 46:55 scheduled and allocated to prioritize you and that's all I'm saying for 2025 you might say Jesse this 47:03 is Hokey Pokey fine but all I'm telling you is carve out time for you to give 47:09 you Adventure make you feel com work's always going to be there it's always gonna be there on a week toe basis do do 47:17 you make a list of your to-dos for the week before yeah so um I look at my week 47:23 on Sunday night I take it from my calendar and from my phone and I put it 47:29 on paper I use a planner but you can also just write a piece of paper and I write down my day it's like I can move 47:35 things around and then I can prepare better I know it's I like to have a weak at a glance view of everything and then 47:42 and then the last thing I would say this is L like a little bonus thought for people is remember when you were a kid 47:48 and I don't know if your parents gave you vitamins did they give you vitamins when you were a kid like four School Flintstones Vitamins for sure yeah 47:54 Flintstones right I Flintstones Vitamins as a kid anti Flinstone vitamins but that's 48:01 that's that'll be podcast number three the the the the vitamins were like you 48:07 know you take one vitamin and it had like you 500% of everything you needed 48:13 in every category in like one little pill and I that's unbelievable but you know you took your daily vitamins and it 48:19 checked all the boxes so I have my own version of this that I do Sam um and 48:24 Sean that that works really well so like if you made a list imagine you all the 48:29 time in the world you could do whatever you wanted to do every day what how would you spend your day well I know 48:35 exactly what I would want to do I love saunas I love coal plunges I love running biking swimming and exercise I 48:42 love doing breath work I love taking walks with my wife I love playing with my kids like I'm very clear on what it 48:48 is by the way no where I say do I say I love buying art but I don't those are 48:53 the things I love to do they're very simple I inherited that from a very simple man my 49:00 dad the let's say I have 10 of those things on my list okay those are my 49:05 vitamins those are the things that make me strong that I need every day I try to 49:11 do two take two or three of those vitamins I can't do them all but I I try 49:17 to do two or three so today it's we're recording this now it's one o'clock but I've already gone for an hour run and 49:24 I've taken an hour sauna so of the three hours I allocate for myself I've already done about two of 49:30 them so like my day is good and I've taken two of my vitamins so now when I show up for you guys I'm all in I'm not 49:38 Outsourcing like we talked about I'm all in you know because I checked me I'm 49:43 showing up so much better that is so fraking important and that's every day 49:48 for me this is amazing um this is awesome is there before I ask you my my 49:54 kind of I have one burning question before I ask you my burning question is there anything else in the planning how to make a kickass defining 2025 is there 50:02 anything else we miss before we do that uh do that or were those the big ones I think at like a high level trying to get 50:08 people to rethink how they approach the new year I think that you know just get 50:15 started on those things I mean you might not have it all laid out I don't have it all laid out yet but put the stuff you 50:21 want to do down first on a calendar or wherever you want to put it and build 50:27 a year that you're super proud of because let me let me just say this Sean 50:33 we don't get a lot of years we don't get a lot of years and we 50:39 don't know how many years we're going to get so shame on you if you waste 2025 because you want to like oh I'll 50:46 just do it NE the following year don't like time doesn't work like that you don't have the luxury of like you don't 50:53 dictate the pace sometimes the pace dictates you and 51:00 circumstances change and like you know everyone thinks like I guarantee you 51:05 everybody here knows they're gon to die that's listening to this but I guarantee less than 1% of our listeners have their 51:12 graveyard plot picked out because they don't think they're gonna die anytime soon they don't think that like your 51:18 life could change like that my life's been turned upside down I have people that my friends are getting diagnosed 51:23 with [ __ ] you know like it changes man you can go outside and someone could be texting and you get smacked it just it 51:32 could go like that you don't know so you know I'm 56 years old the average 51:38 American lives to be 78 I don't know I'm not really good at 51:43 math but that's 22 years if I'm average and you know I was on a lake this summer 51:50 I didn't see a lot of 78y old guys weight boarding like the the years that you have to do an Ultram man what do 51:57 they say um I was just listening to something they said what 63 is the shelf life of like healthy years or something 52:05 you know like it's insane so you it's also insane that you plan these you like 52:11 well I'll get to it when I'm older but then when you're older it's like I don't want to [ __ ] do that you know what I mean like uh you know I've always 52:17 criticized actually waren Buffett where he talks about like delayed gratification and things like this and I'm like dude you you've been the man 52:23 for years like you enjoy it enjoy that [ __ ] now like sometimes p time rich man you don't have to be rich 52:29 to be time Rich that book that went kind of viral this this year last year die with zero talks about some of these 52:35 principles but he has this great story about one of them that he was talking about when he was in his 20s and he was on his career ladder climb and he was at 52:41 some Investment Bank and his buddy we worked with him they were kind of both 23 years old or whatever was like hey 52:46 dude what if we just go to Europe backpacking for like you know six weeks he's like how are you going to get six weeks off he's like I'm not I got to 52:52 quit and like I hope I'll be able to get the job when I come back but like I'm going to do this and he was like dude you're crazy that's 52:58 like irresponsible I'm going to do the responsible thing and he didn't do that and he's he told himself he would do it 53:03 you know maybe next year or the year after that maybe some some reason he'd be able to do it in the future so you know he's like as soon as he sh came 53:10 back after six weeks he didn't have the job back but he he met up with the guy he's like from the glow on this dude's face I realized then I made a mistake he 53:17 talks about how when he was 33 then 10 years later he finally like took a career break and he's like went to 53:23 Europe he's like it's not so cool sleeping in a hostel when you're 33 um you know it's a different he's like I 53:29 learned that some things you can't even just it's not even just doing them later is worse he's like it's just not the same thing like that's a 23y old trip I 53:36 didn't do it when I was 23 I did it when I was 33 or 34 and I had to have a whole different experience there was no going 53:42 back to that I think it's really important to say yes to Adventure and um it's never the right time you know like 53:50 it's never going to be like oh I have eight days that are clean you have to make it you have to create that you know 53:55 I think that's really important message like it's never the right time you're always I'm going to miss the basketball 54:01 game you know there's always a sacrifice but if you don't do it just you know you 54:08 have regret you just regret it you just don't get it back well you said yes to an Adventure you're coming to our 54:13 basketball camp with Mr Beast so we'll be seeing you in January for one of those Jesse thanks for coming on and if 54:20 you're listening to this you made it to the end you're fired up like I am we're giving away a few thousand of these 54:25 calendars so go to Jesse what's the site where people buy the calendar I have the code here but it's just jesse.com I 54:31 think you get it on my on my website so go to jesse.com and then use the code win 2025 so win 2025 first 100 people 54:40 that go through go there from this podcast will will get a free big ass calendar but if you didn't just buy the thing and start planning your year uh if 54:46 you're not convinced at this point something's wrong with you I had so much fun on the first go around you know Sam 54:53 gave me a little put me put me under the uh the microscope a little bit I loved it I loved it that's his job and I get 54:59 it and um you guys are awesome man like I always get a lot of DMS about our our 55:05 first episode so um to get an invitation back was meant a lot to me man so so 55:11 you'll get a handwritten letter from me I think people don't realize because I mean we host a lot of these and I think um people forget this but like I saw 55:19 Sean writing like I like take notes uh I like just these are my golden nuggets 55:25 from this episode These are you know my pen died halfway through we appreciate you doing this thank you very much until 55:32 round three Jesse thank you thank you [Music]